Already navigating digital change? Get clearer on what’s working — and where to focus next.
The Digital Transformation Assessment is a free, guided self-assessment for independent media organisations that are already adapting to digital news production. It helps small, resource-constrained teams understand how their current digital efforts are performing, identify gaps and opportunities, and prioritise actions that support greater reach, sustainability, and efficiency.
The assessment takes around 60 minutes to complete.
Digital Transformation Assesment
Helping independent media organisations strengthen what they’re already building
Many independent media organisations are already experimenting, adapting, and innovating — often with limited time, people, and budgets.
The Digital Transformation Assessment is designed to support organisations that are already on this journey. It offers a structured way to step back, assess progress, and decide where to focus next for the greatest impact — across editorial work, audience engagement, operations, and sustainability.
Why this assesment matters?
Digital transformation is ongoing work, not a one-time shift.
As audiences change, platforms evolve, and resources remain tight, independent media organisations face difficult choices about where to invest their time and energy.
This assessment helps you:
- Clarify which digital practices are delivering value — and which are not
- Focus limited resources on the areas that matter most
- Strengthen audience reach and engagement
- Support more sustainable and efficient ways of working
- Build organisational resilience in a fast-changing media environment
Digital transformation in practice
For organisations already working digitally, transformation is less about adopting tools and more about alignment and focus.
It’s about how well your editorial, audience, product, and operational efforts work together — and whether your current ways of working support your long-term goals.
The Digital Transformation Assessment helps you reflect on:
- How decisions are made and prioritised
- How teams collaborate across roles
- How digital practices support sustainability and public-interest journalism
What the digital transformation helps you do
The Digital Transformation Assessment (DTA) is a practical reflection tool for media organisations already in transition.
It helps you:
- Take stock of your current digital approach
- Identify strengths to build on and gaps to address
- Create a shared understanding of priorities across teams and leadership
Rather than offering one-size-fits-all solutions, the assessment supports informed conversations and realistic next steps — shaped by your context and capacity.
Free Consultation call with Media Viability Experts
- Once you have received and read through your report, book a call with RNTC’s Media Viability consultants
- All DTA respondents are entitled to a 1 hour free session
- Contact the team via solutions@rntc.com to book a slot
Follow on Support
Optional, tailored services from RNTC include:
- Digital Transformation Strategy development: Consulting service
- Digital Media Leadership: Training course
- Media viability and income diversification: Consulting service
- Smart Budgeting in Uncertain Times & CRM: Coaching service
- Strategic AI integration: Reimagining Journalism with AI Models and Agents (training and coaching)
- Audience engagement strategy development: Consulting service
- Digital security optimisation: Digital Safety and Security Assessment Consulting service
Privacy & Trust
Your data is kept private and secure. RNW/RNTC uses responses solely to generate your personalised assessment insights. No sensitive data is shared externally.
In addition, anonymous and aggregated data may be used for research purposes to better understand digital transformation trends and to further support the independent media sector worldwide.
💬 Have questions or want a consultation to discuss your results?
We’re here to help. Contact us via solutions@rntc.com to book a session with our team.
Check our DTA sample report below here