Background RNW Media

RNW Media is an international digital media organisation working on social change. We believe in a world in which young people, in all their diversity, confidently claim their rights, assume their place in society and drive social change. Our mission is to accelerate the impact of changemakers by co-creating youth-centred digital media solutions built on data insights and mutual learning experiences.

Owned by RNW Media, the “Love Matters Homebase” is a platform that acts as a content bank which allows its members to contribute, share knowledge, co-create online SRHR/CSE content and ensure content is held to the highest quality standards. As we expand, Love Matters Homebase is evolving into a hub for information integrity and a resource platform for independent media makers and journalists. Alongside our work on new technologies such as AI-powered tools, we now seek a refreshed brand identity that reflects this broader mission.

Objective

RNW Media is planning to rebrand its Love Matters Homebase to reflect a renewed focus on information integrity and AI-assisted support for independent media makers in the SRHR context. This rebrand will provide:

• A new logo for the platform.
• An updated visual identity applied consistently to the web platform through applied brand styling (integration of colour palette, typography, and logo into the existing UI components).
• A brand identity that complies with accessibility standards and remains aligned with the current RNW Media brand book.

Scope of the Assignment

• Develop a new logo for Love Matters Homebase.
• Refresh the platform’s visual layer by applying updated colours, typography, and design elements to the existing UI components (no structural UI redesign).
• Ensure all deliverables are consistent with RNW Media’s existing brand book while improving recognition and inclusivity.
• Deliver practical, accessible brand styling that can be directly integrated into the web platform UI.

Key Deliverables

1. A new logo for the platform.
2. Applied brand styling for the web platform UI (integration of colour palette, typography, and logo).
3. Final design files and documentation to guide consistent brand application across digital channels.

Activities

Research & Concept Development (Week 1)

• Consultation with RNW Media team on values, audience, and accessibility requirements.
• QA based on existing brand book to ensure compliance.

Draft Concepts (Week 2)

• Presentation of multiple options for new logo, and applied brand styling.

Feedback & Refinement (Week 3)

• Iterative refinement of selected concept based on RNW Media input.

Final Delivery (Week 4)

• Delivery of final logo, design package, and applied brand styling for the platform UI.
• Handover of all design files and guidance for consistent application.

Timeline

• Start date: 22 Sep 2025
• Final launch: 20 Oct 2025

Required Skills and Experience

• Freelance designer with strong experience in branding and visual identity.
• Demonstrated ability to design accessible and inclusive brand assets.
• Familiarity with applying brand identity to digital platforms and web UIs.
• Strong communication skills to co-create with RNW Media team.

Application

To apply, please submit:

• Your portfolio showcasing relevant branding work.
• Your budget proposal.

Interested applicants are invited to submit their proposals to noyan.er@rnw.org.
In case you have any questions about this assignment, do not hesitate to contact Noyan Er (Digital Product Manager).