Introduction 

The WPS programme in Yemen has leveraged digital media platforms such as Facebook and Yemen based organisation Manasati30’s website to promote women’s participation in peacebuilding, challenge harmful gender norms, and enhance protection for women. This impact assessment complements the end-term evaluation and aims to explore: 

1. The measurable changes in social norms, behaviours, and attitudes among users 

2. The extent of engagement with digital spaces as safe, inclusive and reliable digital ecosystems  

3. The influence of campaigns, content, and moderation strategies in shifting discourse and perception on women’s rights and leadership in peace processes 

Research Objectives 

1. To assess whether digital media interventions contributed to more inclusive, reliable, and safer online civic spaces. 

2. To determine how digital media intervention strategies influenced: 

1. Gender norms and behaviours, 

2. Engagement levels of male allies and powerholders, 

3. Women’s empowerment and participation. 

3. To measure the impact of digital campaigns on offline mobilisation and advocacy. 

4. To track lessons on digital media’s role in feminist peacebuilding. 

Objectives of the Assignment 

The data collection partner/team will be responsible for implementing fieldwork and ensuring quality and accuracy of the following components: 

1. Conduct 4 Focus Group Discussions (FGDs) in Taiz and Aden.  

2. Conduct 10 Key Informant Interviews (KIIs) with stakeholders including journalists, content producers, moderators, campaign designers, powerholders, and activists. 

3. Administer an online survey targeting 35 to 50 respondents via Manasati30 platforms. 

Scope of Work 

The selected partner/team will: 

1. Finalise data collection tools (based on RNW Media’s draft instruments). 

2. Recruit and train enumerators/facilitators for survey, FGDs, and KIIs. 

3. Conduct FGDs and ensure accurate documentation. 

4. Conduct KIIs with targeted stakeholders, ensuring interviews are recorded, transcribed, and summarised in English. 

5. Administer survey and ensure data completeness. 

6. Ensure data quality through spot checks, validation, and triangulation. 

7. Submit clean datasets, transcripts, and summary reports to RNW Media for analysis. 

Deliverables 

1. Inception note outlining approach, team composition, and logistical plan. 

2. 4 FGD transcripts and summary reports. 

3. 10 KII transcripts and summary reports. 

4. Complete dataset from online surveys, validated and cleaned. 

5. Final consolidated field report (detailing challenges, lessons learned, and recommendations). 

Timeline 

• Methodology finalisation and enumerator recruitment: by September 20 

• Data collection (FGDs, KIIs, surveys): September 25 – October 30 

• Submission of datasets and reports: by November 10 

Required Competencies 

1. Strong skills in data collection methods (surveys, FGDs, KIIs) with proven experience in similar assignments. 

2. Ability to use digital survey tools (such as KoboToolbox)  

3. Experience in facilitating FGDs and KIIs, including creating a safe environment, using guiding questions, and recording clear notes or audio. 

4. The team/consultant must have official authorisation in Aden and Taiz 

5. Capacity to ensure data quality, including checking for consistency, accuracy, and completeness during collection. 

6. Good reporting and documentation skills, including writing short summaries of discussions and interviews. 

7. Strong organisational skills to manage time, logistics, and coordination with participants. 

8. Fluency in Arabic and English is required. 

9. Prior experience in research on gender, peacebuilding, or social change is desirable but not mandatory. 

10. Commitment to ethical standards, safeguarding, and ensuring confidentiality for all participants. 

Focal Points 

The data collection team will work with RNW Media’s Impact Lead, Sana Naqvi and Manasati30’s M&E Officer. 

Application Process 

Interested agencies/teams are requested to submit: 

1. Technical proposal (approach, methodology, team composition, work plan). 

2. Financial proposal (detailed budget). 

3. Relevant previous assignments. 

Please send all applications to Sana Naqvi, Impact Lead, at sana.naqvi@rnw.org. Applications will be reviewed on a rolling basis, and early submissions are strongly encouraged.