Learn how independent media creators can grow audience loyalty to create impact and generate sustainable revenue. This is how media drives profit & social change, and data led strategy is the answer to independent media viability (& social impact). Be real & work for people.

Create content that connects with the people you need to reach, and widen your impact to drive lasting social change. Make campaigns work with user first strategy. If your campaigns aren’t landing, it’s because there’s a mismatch between the content and the audience.

The challenges around decent work are particularly pertinent to the Arab world’s most populous country, Egypt. The online platform Masaraat focuses on economic inclusion for young people, since 34% of youth with secondary or higher education are unemployed.  

In a region where the media is often polarized and controlled by the vested interests of politicians or the business elite, and where media often doesn’t speak to public needs, Raseef22 stands as a beacon of hope. After the Arab Spring, the digital media platform launched as an independent outlet,

Accelerated digital transformation has amplified the role of digital media in all aspects of society. From the creation of a metaverse to the viral AI model ChatGPT, digital media technologies are fast evolving – as are young people’s digital media consumption behaviors and habits.   Amid these shifts, the international