{"id":22354,"date":"2026-06-23T10:20:19","date_gmt":"2026-06-23T10:20:19","guid":{"rendered":"https:\/\/www.rnw.media\/?post_type=jobs&#038;p=22354"},"modified":"2026-06-23T11:35:47","modified_gmt":"2026-06-23T11:35:47","slug":"audience-engagement-analysis","status":"publish","type":"jobs","link":"https:\/\/www.rnw.media\/index.php\/jobs\/audience-engagement-analysis\/","title":{"rendered":"Audience Engagement\u00a0Analysis Consultancy: Dutch Youth &amp; Human Rights in Digital Spaces\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Call for a&nbsp;Consultant&nbsp;\u2013&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audience Engagement&nbsp;Analysis: Dutch Youth &amp; Human Rights in Digital Spaces<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>About this Consultancy&nbsp;<\/td><td>RNW Media is seeking a consultant to lead an\u00a0<strong>Audience\u00a0Engagement\u00a0Analysis (AEA)<\/strong>\u00a0in the digital media ecosystem in the Netherlands.\u00a0The\u00a0AEA will assess the audience and digital media landscape\u00a0with a focus on human rights within the Netherlands, which includes:\u00a0\u00a0<br>\u00a0<br>1)\u00a0Freedom of expression (online and offline)\u00a0\u00a0\u00a0<br>2)\u00a0Equal rights\u00a0for\u00a0LGBTIQ+\u00a0persons\u00a0\u00a0<br>3)\u00a0Right to freedom of religion and belief\u00a0\u00a0<br>4)\u00a0Women\u2019s rights and gender equality\u00a0\u00a0<br>5)\u00a0Fight against impunity and accountability for international crimes\u00a0\u00a0<br>6)\u00a0Human\u00a0rights defenders and civic space\u00a0\u00a0\u00a0<br>\u00a0<\/td><\/tr><tr><td>Duration of the\u202fresearch task:&nbsp;<\/td><td>4 weeks&nbsp;&nbsp;<\/td><\/tr><tr><td>Type of contract\/partnership:&nbsp;<\/td><td>\u202fShort-term consultancy (external)&nbsp;<\/td><\/tr><tr><td>RNW Media Focal Point:&nbsp;<\/td><td>Sana&nbsp;Naqvi, Senior&nbsp;Impact&nbsp;Manager, RNW Media&nbsp;(sana.naqvi@rnw.org)&nbsp;<\/td><\/tr><tr><td>Language&nbsp;&nbsp;<\/td><td>English and Dutch&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u202f&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. INTRODUCTION<\/strong>\u202f&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">RNW Media is a Dutch international media development organisation dedicated to harnessing the&nbsp;power of independent digital media to uphold human rights and advance the public good. Working in&nbsp;more than 40 countries, and with over 75 years of experience, the organisation has evolved from an&nbsp;international radio broadcaster into a champion of independent (digital) media. With our partners, we&nbsp;strengthen diverse, resilient, and trustworthy digital media ecosystems that inform people, shift narratives, influence social norms, and drive policy change.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our training centre, RNTC, has equipped more than 10,000 journalists, media leaders and&nbsp;communication professionals with the skills needed to navigate rapidly evolving media environments and build sustainable, audience-centred media organisations. Further, through The Vine, our global&nbsp;network of media practitioners and organisations, we&nbsp;facilitate&nbsp;collaboration, learning and knowledge&nbsp;exchange, enabling local actors to connect with regional and international&nbsp;expertise&nbsp;while strengthening&nbsp;their own capacity and impact.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. PURPOSE &amp; SCOPE&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">RNW Media has been appointed to coordinate and implement the Human Rights Tulip Programme 2026\u20132027 in partnership with the Dutch Ministry of Foreign Affairs (MFA). The programme aims to recognise, amplify, and support human rights defenders (HRDs) through the Central Tulip Award and decentralised Embassy Tulip Awards which provide HRDs with increased visibility, recognition, networking opportunities, and support. A key&nbsp;objective&nbsp;of the programme is to engage Dutch audiences, particularly young people, on priority human rights issues and to contribute to broader international solidarity for human rights.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RNW Media therefore requires a targeted Audience Engagement Analysis to serve as a foundational baseline for the engagement&nbsp;component&nbsp;of the programme. The analysis will&nbsp;establish&nbsp;a baseline understanding of how Dutch audiences engage with human rights discourse in digital spaces. Specifically, it will examine how Dutch audiences access, consume, trust, and interact with human rights-related content across digital platforms.&nbsp;While the analysis will consider Dutch audiences broadly, it will place a specific focus on young people aged 18\u201325,&nbsp;including first-time and early voters who are actively forming their civic identities. The analysis is deliberately scoped as a light-touch, desk-research-led exercise, in line with the available budget and timeline.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The analysis should respond to the following&nbsp;themes:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Human Rights Awareness,\u00a0Narratives\u00a0and Issue Resonance\u00a0<\/strong>(thematic baseline)\u00a0<\/li>\n<\/ol>\n\n\n\n<ul start=\"1\" class=\"wp-block-list\">\n<li>What is the baseline level of awareness,\u00a0interest\u00a0and perceived relevance of human rights issues among Dutch audiences, particularly youth aged 18\u201325?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"2\" class=\"wp-block-list\">\n<li>Which human rights themes resonate most with Dutch\u00a0audiences, such as climate justice, gender equality, LGBTIQ+ rights, migration, freedom of expression, democracy, conflict, civic\u00a0space\u00a0or international solidarity?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"3\" class=\"wp-block-list\">\n<li>What recurrent narratives, misconceptions, concerns, entry\u00a0points\u00a0or points of resistance shape engagement with human rights discourse?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"4\" class=\"wp-block-list\">\n<li>Are there existing Dutch\u00a0human rights initiatives, campaigns,\u00a0communities\u00a0or conversations that illustrate current engagement patterns?\u00a0<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Digital Media and Information Ecosystem\u00a0on Human Rights\u00a0<\/strong>\u00a0<\/li>\n<\/ol>\n\n\n\n<ul start=\"1\" class=\"wp-block-list\">\n<li>What is the\u00a0broad\u00a0structure of the Dutch digital media and information ecosystem?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"2\" class=\"wp-block-list\">\n<li>How are human rights issues currently framed in Dutch public and digital discourse?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"3\" class=\"wp-block-list\">\n<li>Which mainstream, independent, civic,\u00a0youth-led,\u00a0community-based\u00a0or emerging digital media actors shape public discourse on civic and human rights issues?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"4\" class=\"wp-block-list\">\n<li>What role do traditional media, including TV, radio, newspapers and print media, continue to play alongside digital platforms in shaping public understanding of human rights issues?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Platform Landscape,\u00a0Media Consumption\u00a0and\u00a0Audience Behaviour<\/strong>\u00a0<\/li>\n<\/ol>\n\n\n\n<ul start=\"1\" class=\"wp-block-list\">\n<li>Which digital platforms do Dutch audiences primarily use for news,\u00a0information\u00a0and civic content?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"2\" class=\"wp-block-list\">\n<li>How do Dutch\u00a0audiences\u00a0seek\u00a0for and\u00a0encounter\u00a0human rights-related information\u00a0online?\u00a0<em>through news media, creators, peers, influencers, institutions,\u00a0campaigns\u00a0or algorithmic discovery?\u00a0<\/em>\u00a0<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Trust and Information Dynamics<\/strong>\u00a0<\/li>\n<\/ol>\n\n\n\n<ul start=\"1\" class=\"wp-block-list\">\n<li>Which sources do Dutch\u00a0audiences\u00a0trust for information on international affairs and human rights?\u00a0+\u00a0What factors influence whether Dutch audiences\u00a0engage with, ignore, share,\u00a0question\u00a0or distrust human rights-related content?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"2\" class=\"wp-block-list\">\n<li>What is the role of influencers,\u00a0content\u00a0creators, civic actors, journalists, diaspora voices, educators, activists, local media\u00a0intermediaries\u00a0and other trusted messengers play in shaping\u00a0exposure to and engagement with human rights issues?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"3\" class=\"wp-block-list\">\n<li>What is the reach,\u00a0visibility\u00a0and perceived credibility of institutional channels, including Government.nl, MFA platforms and embassy-related communications, in relation to human rights discourse?\u00a0<\/li>\n<\/ul>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Content, Storytelling and Engagement Opportunities<\/strong>\u00a0<\/li>\n<\/ol>\n\n\n\n<ul start=\"1\" class=\"wp-block-list\">\n<li>What content formats\u00a0and narrative approaches\u00a0are most effective for reaching and\u00a0retaining\u00a0Dutch\u00a0audiences\u00a0attention, including short-form video, explainers, podcasts, long reads, interactive content, live\u00a0events\u00a0or creator-led formats?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"2\" class=\"wp-block-list\">\n<li>What narrative approaches resonate most, such as personal stories, peer-created content, data-driven storytelling, behind-the-scenes access, solutions-oriented\u00a0content\u00a0or locally relevant framing?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul start=\"3\" class=\"wp-block-list\">\n<li>What opportunities exist for credible, locally grounded counter-narratives and public-interest storytelling around human rights?\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. METHODOLOGY\u202f<\/strong>\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Given the budget and timeline, the analysis should be primarily&nbsp;based on literature review&nbsp;and desk&nbsp;research.&nbsp;The consultant is expected to propose&nbsp;a methodology&nbsp;that is rigorous but realistic within these constraints. The following approaches are suggested as a starting point:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Secondary data review:\u00a0<\/strong>Existing research on Dutch youth media consumption, digital literacy, and civic engagement.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Platform and content audit:<\/strong>\u00a0A structured review of relevant platforms and existing Tulip programme digital presence, benchmarked against comparable youth-facing human rights initiatives in the Netherlands.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>2\u00a0Focus Group Discussions<\/strong>\u00a0(with 5 Dutch and immigrant youth each)\u00a0in Amsterdam (2-4 hours)\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5.&nbsp;TIMELINE<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Activity<\/strong>\u202f&nbsp;<\/td><td><strong>Timeline<\/strong>\u202f&nbsp;<\/td><\/tr><tr><td>Call for Consultant \u2013 Application Open&nbsp;<\/td><td>23<sup>d<\/sup>&nbsp;June 2026 \u2013 3<sup>rd<\/sup>&nbsp;July 2026&nbsp;<\/td><\/tr><tr><td>Onboarding the Consultant&nbsp;&amp;&nbsp;Inception Meeting&nbsp;<\/td><td>5<sup>th<\/sup>&nbsp;July 2026&nbsp;<\/td><\/tr><tr><td>Inception&nbsp;note:&nbsp;proposed&nbsp;methodology, scope confirmation, and work plan&nbsp;<\/td><td>9<sup>th<\/sup>&nbsp;July&nbsp;2026&nbsp;<\/td><\/tr><tr><td>Final report with executive summary (8 \u2013 12 pages) and channel recommendation.&nbsp;<\/td><td>31<sup>st<\/sup>&nbsp;July 2026&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Please note that the exact dates under the timeline will be&nbsp;determined&nbsp;after the completion of the Inception Report by the Consultant.&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u202f&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. REQUIRED EXPERTISE AND EXPERIENCE<\/strong><strong>\u202f\u202f<\/strong>\u202f&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The consultancy is open to individuals. The following expertise is&nbsp;required:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demonstrated experience in audience research, digital media analysis, or communications strategy in a European or Dutch context\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong understanding of Dutch youth media consumption patterns and digital behaviour\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Familiarity with human rights, civic engagement, or international development communications\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excellent analytical and written communication skills in\u00a0Dutch and\u00a0English\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ability to deliver high-quality work independently within a tight timeline and budget\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experience with government communications, youth engagement campaigns, or the Dutch civil society and media landscape is an advantage but not\u00a0required.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u202f&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. BUDGET<\/strong><strong>\u202f<\/strong><strong>AND PAYMENT CONDITIONS<\/strong><strong>\u202f<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BUDGET:&nbsp;2500 EUR&nbsp;(VAT included)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;remuneration, payment schedule, and conditions will be discussed and agreed upon with the selected consultant. The total&nbsp;remuneration&nbsp;will cover the consultancy fee as well as reasonable costs related to the execution of the assignment, such as expenses for administration&nbsp;and&nbsp;coordination. RNW Media will provide reasonable&nbsp;remuneration&nbsp;for any&nbsp;field research&nbsp;and&nbsp;provide access to social&nbsp;listening&nbsp;tools or&nbsp;software&nbsp;required&nbsp;for data collection and analysis.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. APPLICATION PROCEDURE<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Interested consultants should&nbsp;submit&nbsp;the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A brief cover note (max 1 page) describing their relevant experience and proposed approach\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A CV or profile (max 2 pages)\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One relevant writing sample (max 500 words, English)\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interested candidates should send their applications to&nbsp;Sana Naqvi&nbsp;(Senior Impact Manager, RNW Media) at:&nbsp;<a href=\"mailto:sana.naqvi@rnw.org\" target=\"_blank\" rel=\"noreferrer noopener\">sana.naqvi@rnw.org.<\/a>&nbsp;Only complete applications will be reviewed and responded to.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deadline:<\/strong>&nbsp;3rd July 2026, but&nbsp;applications will be reviewed on a rolling&nbsp;basis,&nbsp;and the call may be closed if&nbsp;a suitable&nbsp;candidate is found.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only shortlisted candidates will be considered.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>RNW Media is committed to achieving workforce diversity in terms of gender,&nbsp;nationality,&nbsp;and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.<\/em>&nbsp;<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-22354","jobs","type-jobs","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/jobs\/22354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/jobs"}],"about":[{"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/types\/jobs"}],"wp:attachment":[{"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/media?parent=22354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}