{"id":16107,"date":"2023-07-03T14:46:07","date_gmt":"2023-07-03T12:46:07","guid":{"rendered":"https:\/\/www.rnw.media\/?post_type=news&p=16107"},"modified":"2023-07-03T14:46:07","modified_gmt":"2023-07-03T12:46:07","slug":"the-role-of-social-media-in-norms-shifting","status":"publish","type":"news","link":"https:\/\/www.rnw.media\/index.php\/news\/the-role-of-social-media-in-norms-shifting\/","title":{"rendered":"The Role of Social Media in Norms Shifting"},"content":{"rendered":"

Social media is increasingly used in social and behavioural change (SBC) and norms-shifting interventions (Norms-shifting on Social Media, <\/span>Abstract<\/span><\/b><\/a>). Young people’s engagement in digital spaces is rapidly growing, and their active participation in these spaces is essential to achieve sustainable, inclusive, and stable societies.\u00a0<\/span>\u00a0<\/span><\/p>\n

Georgetown University research, conducted under the <\/span>Passages Project<\/span><\/b><\/a>, tackles \u201c<\/span>Norms-shifting on Social Media: A landscaping of programming<\/span><\/b>.\u201d The report contributes to a growing discussion on how norms are formed and shifted through social media programming. As one of the forerunners on this topic, RNW Media was invited to share its expertise in using digital media for social change.<\/span>\u00a0<\/span><\/p>\n

The study explains that <\/span>norms-shifting interventions are rarely used in isolation; programmes often combine approaches and strategies. <\/span><\/b>There are several ways by which social media can be leveraged to enhance and complement norms shifting. The research outlines RNW Media’s contribution to norms shifting through contributions such as confronting power imbalances, community-based approaches for organized diffusion,\u00a0creating positive new norms, and more.<\/span>\u00a0<\/span><\/p>\n

In partnership with changemakers, RNW Media works to unleash young people\u2019s potential to drive social change.\u00a0We apply both communication and community-based intervention approaches in programmes to bring about social change, as demonstrated in the study.<\/span>\u00a0<\/span><\/p>\n

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Social media is increasingly used in social and behavioural change (SBC) and norms-shifting interventions (Norms-shifting on Social Media, Abstract). Young people’s engagement in digital spaces is rapidly growing, and their active participation in these spaces is essential to achieve sustainable, inclusive, and stable societies.\u00a0\u00a0 Georgetown University research, conducted under the Passages Project, tackles \u201cNorms-shifting on […]<\/p>\n","protected":false},"author":18,"featured_media":16108,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false},"tags":[],"class_list":["post-16107","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/news\/16107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/comments?post=16107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/media?parent=16107"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rnw.media\/index.php\/wp-json\/wp\/v2\/tags?post=16107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}