{"id":18712,"date":"2025-05-12T14:15:53","date_gmt":"2025-05-12T14:15:53","guid":{"rendered":"https:\/\/www.rnw.media\/?page_id=18712"},"modified":"2025-07-10T11:12:08","modified_gmt":"2025-07-10T11:12:08","slug":"haarlem-declaration","status":"publish","type":"page","link":"https:\/\/www.rnw.media\/index.php\/our-work\/haarlem-declaration\/","title":{"rendered":"Haarlem Declaration Campaign – Petition"},"content":{"rendered":"\t\t
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World Press Freedom Day<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ethical AI in digital media<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Championing AI that empowers people – not just platforms.<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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As AI continues to reshape the digital media landscape, independent media, civil society groups, and public-interest institutions must lead the way in ensuring its use is ethical, inclusive, and human-centered.<\/p>

The Haarlem Declaration: Championing AI for Advancing Inclusive, Safe, and Reliable Digital Media Spaces<\/strong><\/a>, initiated by RNW Media and co-created with 88 stakeholders from 34 countries, is a rallying call to action. It outlines six shared values and six concrete commitments to guide responsible AI use in digital media – from safeguarding information integrity and minimising bias to amplifying marginalised voices and co-developing ethical AI practices.<\/p>

Why this matters<\/span><\/span><\/p>

AI is already here \u2013 84% of independent media globally are using AI tools. But without ethical guardrails, AI can deepen inequality, spread misinformation, and silence diverse voices. This is especially urgent for media in the Global South, where unchecked AI can entrench power asymmetries and undermine press freedom.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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By signing the Haarlem Declaration, your organisation commits to:<\/span>
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    Transparency<\/strong> and explainability in AI use<\/p>\n<\/li>\n

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    Ethical data practices<\/strong> that respect rights and dignity<\/p>\n<\/li>\n

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    Authenticity<\/strong> in content creation and distribution<\/p>\n<\/li>\n

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    Bias reduction<\/strong> to prevent harm and discrimination<\/p>\n<\/li>\n

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    People-first<\/strong> approaches that prioritise communities<\/p>\n<\/li>\n

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    Sustainability<\/strong> by considering AI\u2019s environmental impact<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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